Optimum

Online Trade-Off simulator - which offer wins the preference?

Optimum is the online version of our Trade-Off simulator. It relies on the individual utilities estimated in your Trade-Off (conjoint analysis) study: describe the competing products and immediately read the shares of choice, for the total sample and by target group. Running a simulation means describing the market as it could be - and measuring which offer wins the preference.

What Optimum does

A product matrix

One column per competing offer: add, duplicate, edit. Numeric attributes (price, warranty…) accept intermediate values, interpolated between the studied levels.

Instant shares of choice

First-choice method or share of preference (logit) with an adjustable involvement level. Results are recomputed on every change.

No-purchase and weighting

Simulate market exit with a configurable no-purchase inertia, and apply the study weighting or not.

Multiple simulations

Vary one attribute of a product - a price, a warranty - and follow the shares of choice on a curve, up to 60 sub-simulations.

Results by target group

Cross-tables by criterion with significance tests at 90% or 95%, effective bases when weighted, and CSV export.

Secure and collaborative

Private simulations or shared with your organization. Individual utilities never leave the server; each client only sees its own studies.

Tool preview

Screenshots coming soon