Paru dans BFM Business, le vendredi 30 octobre 2020
Le mardi 12 janvier, Louis-Baptiste France, Directeur Innovation, Data Science et Intelligence Artificielle, parlait du recrutement au sein de Socio Data Management dans la rubrique « Vous recrutez » de l’émission 60 minutes business sur BFM Business.
Avant une mise sur le marché ou dans la phase de développement d’un produit, il est primordial pour l’entreprise de déterminer son prix d’acceptabilité ou prix psychologique.
EN SAVOIR PLUSLe choix des consommateurs face aux offres disponibles sur le marché s’accompagne d’arbitrages réalisés sur les caractéristiques de ces offres. Comment mieux comprendre les critères importants dans le choix des consommateurs ?
EN SAVOIR PLUSNos clients du secteur de la grande consommation cherchent sans cesse à identifier les axes d’amélioration possibles sur des produits testés par un panel. Leur objectif : contenter un maximum de clients !
EN SAVOIR PLUSPourquoi mieux connaître ses clients ? 3 raisons : leur offrir une expérience plus personnelle, optimiser les campagnes marketing, proposer le bon produit et le bon message à la bonne cible !
EN SAVOIR PLUSDe nombreuses entreprises traitent de différents sujets liés à la satisfaction (produit, marque…) et n’ont de cesse de vouloir l’améliorer.
EN SAVOIR PLUSLaurent Delaporte, président d’Orians, renforce son équipe de management en confiant à Florian Lecoeur, la direction Financière du groupe
EN SAVOIR PLUSDécouvrez ou re-découvrez notre prise de parole sur la Business Intelligence, à l’occasion du Printemps des Etudes 2022.
EN SAVOIR PLUSLes équipes Socio Data Management seront présentes lors de l’édition 2022 du Printemps des Etudes ! Rendez-vous les 29 et 30 septembre prochains au Palais des Congrès de Paris, stand A9 !
EN SAVOIR PLUSComment faciliter la prise de décisions à partir d’enquêtes de satisfaction ? Voilà la question à laquelle le cabinet Socio Data Management répond pour LeMagIT !
EN SAVOIR PLUSCOPYRIGHT © 2023 SOCIO DATA MANAGEMENT – MENTIONS LÉGALES
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